Everything grows outside, including jobs and the economy.
We provide services for all stages of Destination Development.
Rocky Trail Destination is designed to support travel and government agencies grow tourism, economic development and encourage active recreation. We develop business models and master plans and can support destinations throughout the implementation and execution processes of those plans. Our mission is to advise local, regional, state and federal authorities as well as tourism organisations and key players in the outdoor industry and see a trail and tourism destination development or evolution project through from start to finish – from strategy development to professional on the job training for local and regional key players.
Funding Stream
Consulting
We will see the trail and tourism destination development project through from start to finish – from strategy development to professional on the job training for local and regional key players.
Development of Business Models
At the core of our approach is the business-oriented development of successful trail destinations – we define key elements including target market and segments, measures and value-creation potential, considering all relevant framework conditions.
Infrastructure
Planning
From the first draft of basic infrastructure plans to detailed step-by-step processes, we offer a comprehensive all-round package for the development, implementation and management of perfect trail networks and assets, including mountain biking and hiking trails, rail trails, skills parks and pump tracks and any asset for trail-based outdoor activities.
Framework and Scorecard Development
We help you get the framework right to meet the needs of your destination blueprint and the stakeholder map. Going further we help install the right scorecard to maintain meaningful success factors enabling robust decision making to adjust the plan as necessary to adapt to the changing needs and trends of user groups and government agencies.
A destination can only thrive if it successfully functions on all economic, ecological and social levels. Therefore our major impact is to help destinations design themselves sustainably with all these dimensions in mind, leading to true economic independence.
Joe Mullan