Services

Everything grows outside, including jobs and the economy.

We are a sustainable trail destination support partner
embracing the Nature Based Tourism Opportunity.

Rocky Trail Destination is designed to support travel and government agencies grow tourism, economic development and encourage active recreation. We develop business models and master plans and can support destinations throughout the implementation and execution processes of those plans. Our mission is to advise local, regional, state and federal authorities as well as tourism organisations and key players in the outdoor industry and see a trail and tourism destination development or evolution project through from start to finish – from strategy development to professional on the job training for local and regional key players.

Development of Business Models

At the core of our approach is the business-oriented development of successful trail destinations – we define key elements including target market and segments, measures and value-creation potential, considering all relevant framework conditions.

Infrastructure Planning

From the first draft of basic infrastructure plans to detailed step-by-step processes, we offer a comprehensive all-round package for the development, implementation and management of perfect trail networks and assets, including mountain biking and hiking trails, rail trails, skills parks and pump tracks and any asset for trail-based outdoor activities.

Funding stream consulting

We will see the trail and tourism destination development project through from start to finish – from strategy development to professional on the job training for local and regional key players.


A destination can only survive if it successfully functions on all economic, ecological and social levels. Therefore our major premise is to help design trail destinations sustainably and profitably.

Joe Mullan


Don’t resist the call of the trails.