Welcome

YOUR SUPPORT PARTNER FOR THE CREATION OF SUSTAINABLE GROWTH THROUGH NATURE BASED TOURISM.

Introducing: Rocky Trail Destination

Nature Based Tourism (NBT) is a Supersector in Australia, often underestimated and misunderstood, until now.

Across Australia, many regional towns with rich histories and impeccable landscapes are facing major challenges, such as losing jobs, losing population, old world industry dependency and shrinking economies. The rise in nature based tourism, active trail-based holidays and bicycle tourism can not only reverse these impacts, but build a rejuvenated and stronger local economy and with it, the community. Today, families, couples and groups are looking to experience a wide variety of active options combined with leisure, local produce and cultural experiences.

OUR VISION

Rocky Trail Destination is designed to support destination and government agencies grow tourism, economic development and encourage active recreation. We develop business models and master plans to support destinations throughout the implementation and execution processes of those plans.

Our mission is to enable local, regional, state and federal authorities as well as tourism organisations and key players in the outdoor industry and to see trail and tourism destination development or evolution project through from start to finish – developing a right-fit strategy that delivers whole-of-community benefits into the future.

WHAT WE DO

Our Objective

We help councils, clubs, tourism organisations and state governments embrace the nature based tourism opportunity at all stages of the destination maturity curve.

WHO WE ARE

Our Specialists

Rocky Trail Destination is created by a team of passionate entrepreneurs and travellers, bicycle enthusiasts and experienced event managers who are dedicated to making nature based trail and bicycle holidays accessible for people of all abilities and preferences.

We all share a passion for the outdoors, mountain biking and trail adventures and combine our decade-long experiences in community development, project delivery, events management, tourism and leisure as well as strategic infrastructure funding support, stakeholder engagement and marketing campaign development.

We are here for the growth of destination visitation through leveraging natural assets and community cohesion, in all forms of off-road trail exploration including mountain biking, Rail Trails, e-biking and walking/hiking.

Joe Mullan
Director
+61 (0)407 001 862
joe@rockytraildestination.com

Juliane Wisata
Director
+61 (0)416 737 972
juliane@rockytraildestination.com

Martin Wisata
Director
+61 (0)403 090 952
martin@rockytraildestination.com

How can we help you?

Contact one of our founders or send us a message now!