Why engaging the local community will enable agility

With increasing investment in trail infrastructure globally, new NBT destinations need to be competitive to attract visitors, generate socio-economic opportunities and be sustainable. We firmly believe nothing enables a destination’s agility more, that an engaged and integrated local community. At…

Why fostering collaboration is pivotal for destination growth

Rocky Trail Destination creates the bridge between the propulsion from government funding and the drive provided by local communities. Our team will support those local stakeholders to collaborate and work together, and assist throughout the implementation and maintenance of necessary…

Bio: Joe Mullan, Founder

Joe combines his passion for the Bike Economy and Regional Development as a Director of Rocky Trail Destinations, helping destinations across Australia to understand, embrace and sustain visitation from a wide variety of active and eco-tourism seekers.